Scamp & Dude, the British B Corp™ Certified brand with a vision for transforming
fashion into a force for good, has partnered with Style For Stroke Foundation on a
limited edition “Kindness is a Superpower” sweatshirt for women and men this
World Stroke Day, 29th of October. £12.00 of each sweatshirt sold will be donated
to Style For Stroke.
Scamp & Dude and Style For Stroke have come together to support those
impacted by stroke, whilst raising awareness it can happen to anyone, at any age.
Approximately every five minutes somebody in Britain suffers a stroke, equal to
100,000 a year making it the fourth leading cause of death in the UK. Nick Ede,
founder of Style For Stroke Foundation, felt it was important to have stroke survivors
as brand ambassadors for the campaign who all had their stroke when they were at
a young age. The campaign features four stroke survivors including influencer
Alex Murphy, Radio presenter and Activist Claire Sisk, and stroke campaigners
Joe Marchant and Alisha Malhotra.
“I wanted to collaborate with Jo as I saw a synergy in our passion to support those
in need in a way that is celebratory, inclusive and educative. Stroke can affect
anyone of any age, any time and any place. The collaboration with Scamp & Dude
means so much to Style For Stroke as we are about empowerment and creating
conversation while feeling good in the brands that we collaborate with. The slogan
Kindness is a Superpower really resonates as every model in our shoot has had a
stroke, but they may not look like they have – it's important to remember that not
all disabilities are visible.”
-Nick Ede, founder of Style for Stroke"I am so happy to collaborate with Style For Stroke to create some superpower-
infused sweatshirts to raise money for the stroke community. A stroke can happen
to anyone of any age, and the effects can be devastating. It's really important we're
aware of the signs and symptoms, so everyone knows to act fast to try and
minimise the damage strokes can cause.”
-Scamp & Dude founder and CEO, Jo Tutchener Sharp
The limited-edition men’s sweatshirt is £65, and women’s (oversized and classic
fit) are £60, launching on World Stroke Day (29th of October). £12.00 of each
sweatshirt sold will be donated to Style For Stroke Foundation. Purchase online at
www.scampanddude.com .
About Scamp & Dude
Scamp & Dude is a B Corp™ Certified clothing brand, transforming fashion into a force
for good.
Charity and community are at the heart of Scamp & Dude. When a Super Scarf is
bought, Scamp & Dude donate another to a woman with cancer. Likewise, for every
Superhero Sleep Buddy sold, another is donated to a child who has lost a parent or is
seriously ill themselves.
Giving back is in Scamp & Dude’s DNA, along with superpowered prints and colours
to make you feel amazing. Every item of clothing has its very own neon pink
Superpower Button – a lightning bolt that, when pressed, gives a burst of superpowers
to let you know they’ve got your back.
